On this hour of Modern Notion Daily, we’re talking with Reid Mitenbuler, author of Bourbon Empire: The Past and Future of America’s Whiskey (Viking, May 2015). The history of bourbon collides with major events in America’s past, from the Whiskey Rebellion to Prohibition. And even modern-day bourbon marketing makes ample use of America’s history of frontiersmen and the Wild West—with varying degrees of veracity.

Music this hour: